should be placed in an appendix, not in the body of the text. The author tried to create as diverse a sample as possible, making sure there was an equal number of men and women represented, and more importantly thatthere were representatives of various industries: advertisingretail, finance, fashion and digital marketing. Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter. Questionnaires were chosen for this research because they are a reliable and quick method to collect information from multiple respondents in an efficient and timely manner. Procedure, fully describe how the data were collected. This section should not be a textbook description of various research designs, but a focused effort to match a rational research design with the purpose of the study. The study should present minimal risk to participants pertaining to experimental treatment or exposure to physical or psychological harm. Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring emotions, and creating memorable experience could not be properly captured with the questionnaire.
For this study, triangulation was very useful because the researcher aimed to find the intersection between two very different variables belonging to very distinct industries the arts (performing arts in particular) and business. There are two types of validity: internal, and external. If an existing instrument is used, the background of the instrument is described including who originated it and what measures were used to validate. Instrumentation, in a qualitative study, the instrument used to collect data may be created by the researcher or based on an existing instrument. . The questionnaires will be distributed among managers from several companies which have used art elements as part of their management techniques, as well as among carefully selected employees of the same companies, who form part of the team of the same managers. All of the participants (both managers and employees) were informed in advance about the purposes of this project, and gave their informed consent to participate in writing.
As it is indicated in the title, this chapter includes the research methodology of the dissertation.
In more details, in this part.
Define rationale in thesis
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